To refine the event strategy and launch significant public relations and marketing tools for press coverage at the Inaugural of The Eric Williams Memorial Collection, The University of the West Indies, St. Augustine, Trinidad and Tobago.
We were engaged within a highly compressed timeframe – a mere six-weeks prior to the event.
Dr. Eric E. Williams was the Oxford-educated, scholar-turned-statesman known as Trinidad and Tobago’s ‘Founding Father.’ He was democratically elected five times, and governed for 25 years. His 1938 Ph.D. thesis was later published in 1944. It is today the still-controversial book, Capitalism and Slavery.
US President Bill Clinton called Dr. Williams, “Trinidad’s Man for All Seasons.”
US Secretary of State Colin L. Powell declared, “No one was a greater leader.”
We chiseled the event’s structure and were challenged with creating the brand-new logo for this first-ever Anglophone Caribbean museum, research library and archive. We developed all Inaugural press materials.
We created a global and Caribbean Diaspora press list. On site, we engaged local Trinidad and Tobago personnel.
We oversaw the event and coordinated press requests. The Inaugural was broadcast in real time-live across the twin-island nation, and subsequently, across the greater Caribbean.
US Secretary of State Colin L. Powell inaugurated the EWMC.
Three weeks later, the EWMC received a New York Times Sunday magazine mention – within a broader article about a famous Calypso lover – entitled, “Colin Powell’s Calypso Tour.”
Radio and TV broadcast notices and print placements resulted throughout heavily-populated Caribbean communities within North America – in Canada and along the USA’s east coast – and throughout the Caribbean and Caribbean Diaspora.